Templates · Template
Customer interview template
Questions that uncover real behavior instead of compliments about your idea.
4 min read · Written by Atai · Updated September 19, 2026
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Keep interviews under 30 minutes. Record notes in the customer’s words.
Script
- What does your work look like on a normal Tuesday?
- Tell me about the last time [problem] happened.
- What did you do? How long did it take?
- What have you already tried?
- If this disappeared tomorrow, what would break?
- What would a useful first version need to do — nothing more?
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